Why People Call Ethel Cain a Lolcow Now

There's been a weird shift lately where the term lolcow ethel cain keeps popping up in the darker corners of music Twitter and niche message boards. If you've been following Hayden Anhedönia—the mastermind behind the Ethel Cain project—since the Inbred EP or the massive success of Preacher's Daughter, you probably know her as the queen of Southern Gothic slow-core. She's the girl who made us all feel like we were trapped in a dusty Nebraska basement in the 90s. But as her fame has grown, so has a very specific, very online type of backlash. ...

May 15, 2026 · 7 min · Rochdi Amorim